The Rochester & Finger Lakes store for great shoes, apparel & accessories for triathletes, runners & walkers!!!

Free video gait analysis to ensure the correct shoe for you! (585-924-7690).   Be sure - the "wet foot test" shows what your foot looks like when it's wet, not which shoe is right for you! (We provide this service free of charge for customers that are purchasing shoes from our store.)

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In Stock! - Crescent Moon Running Snowshoes!!! (Model 12) Now you can run regardless of how much snow is on the ground! These snowshoes are light enough for racing in & have the BEST binding in the industry!

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Check out some great deals...

20% off all CRAFT base layers!

30% off all regular-priced running pants & tights!!!

40% off all remaining Moving Comfort sports bras!

SALE! 30% off remaining 2008 Rudy Project sunglasses!

Gore-Tex shoe sale!: $79 - $95 (regular $110 - $125) - They're going fast!

WETSUIT SALE! 20% off remaining 2008 inventory! (One-time rental fee applications do not apply to sale purchases - you can select the greater discounting...20% off or $40 off. No special orders - that's why it's a sale!)

Get a headlamp! - It makes those early-morning runs easier & SAFER! We also have safety blinking lights, reflective vests & lights for your bike!!!

180s Exolite Ear Warmers! - The best way to keep your ears warm without overheating!

NEW! Barracuda goggles, wire mask, swim fins & swim paddles!!!

Check out our gloves, hats, headbands & great gear to keep you warm!

NEW! - Arch Molds! Heat-molded support for a custom fit and greater comfort...we can do it for you in the store (takes about 15-20 minutes total) or you can follow the easy directions & mold them at home!!! Perfect fit through exact sizing - no trimming necessary! Heat-sensing tab tells you when your insoles are ready to come out of the oven & put in your shoes!

NEW! - Sigma Heart Rate Monitors! Accurate (ECG-comparable), easy to use & easy to maintain (you can change the battery in both the chest strap & the watch yourself! - No need to send it in or pay for battery replacement.) See http://www.sigmasport.us/ for more details.

 TIFOSI sunglasses now available at Tri RUNNING & WALKING! Select from single lens models, 3-lens sets, poloarized models & light-sensing models that darken with the sun's intensity!!!

 Socks! - Balega, Feetures (NEW styles with wool & bamboo for an exceptionally soft, warm sock), Pearl Izumi, Injinji, Wigwam & Jox Sox!

New Gore-Tex/waterproof models from adidas & Pearl Izumi!

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  Exel Nordic walking poles  - Burn 40% more calories than walking without the jarring force of running! Great for cross-training, injury recovery, or for those that just don't want to run. We have 3 different models to choose from! FREE instructional DVD! 

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Wetsuits for sale: Nineteen (Pipeline, Riptide/Tsunami & Frequency), 2XU & DeSoto.  Prices range from $190 to $550. 20% off remaining 2008 wetsuit inventory!(For wetsuit rentals, see our "services" tab.) 

 2XU T:0 Team long sleeve wetsuits! - 20% off remaining 2008 inventory!!! "Designed fort he triathlete who requires a wetsuit with added buoyancy & maximum flexibility without the expense!" 

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adidas adiStar Ride - great cushioning & improved fit makes this shoe a must for those looking for exceptional cushioning + comfort!

Check out the Reebok Kuai Racer & the adidas adiZero Tempo! -  exceptional shoes for marathons & faster-paced training!

MIZUNO!!!   - Check out the latest models!  Wave Rider, Creation, Nirvana, Alchemy, Inspire, Precision, Elixir, Nexus, Ascend & Renegade! Come see why Mizuno is becoming so popular!!!

Reebok's latest -  the Verona - soft cushioning under both the heel & ball of the foot! (Named "Best Debut Shoe" in the fall Runner's World shoe review). Also, the Trinity III - stability to prevent overpronation while providig a smooth, cushioned ride!!!

   Etonic Jepara SC 2 - stability + cushioning ...bring on the miles! (Available in wide width for men & women.) This shoe works equally well for runners & walkers.

Also check out the Etonic Praya (neutral cushion) & Minado (stability/motion control - great for orthotic-wearers with a double-layer insole that accomodates various orthotics!)

NEW! Etonic Kendari - a light weight, comfortable, award-winning stability shoe!

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SUPERFEET insoles! - We don't just carry the blue & green models; we have black, yellow, blue, green, orange & berry! Whatever your arch-type & footwear, there is a Superfeet for you!

 Stretch-EZ...a great new tool for assisting you with stretching!

Heart Rate Monitors by Polar, Sigma, Timex, Oregon Scientific & Garmin.

Know how far & how fast... GARMIN Forerunner 205 & 305!  These new editions are a vast improvment over the original models - you won't lose the signal when running under tree cover!

Rudy Project Sunglasses! - 30% off 2008 models! Zyon, Syluro S-Wide, Sportmask & Sportmask SX, along with Rydon, Rydon II, Syluro, Ekynox SX, Horus & Kerosene! Come check out their superior optics; replacement lens guarantee & 3-year frame warranty!!! 

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 Next Test Date Thursday, Jan 22, 2009:  Doug Bush, Exercise Physiologist & Certified USAT & USA Cycling coach, will be at the store for VO2 Max /lactate threshold Testing - for more info & to schedule an appointment, please contact Doug at 716-499-2300 or visit  www.endurancefactor.com .  

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 CW-X athletic bras - extra support without sacrificing comfort! If you don't need proper support & don't care about comfort, you can always pick up something at one of the "big box" discount stores.  You get what you pay for!

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 Upcoming events:

Results for  2008 Black Diamond Duathlon at ~  www.blackdiamonddu.com  

A great tri resource: http://www.beginnertriathlete.com/

For multi-sport coaching: www.train-this.com

other road races & multisport events listed at http://www.grtconline.org/

Want info about local trails? Check out: www.victorhikingtrails.org 

Check out: http://beyondtheultimate.org/

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  NUTRITION: Accelerade, Accel Gel, Clif Bar products (shot, blocks, bars and electrolyte drink), Carb Boom, e-Gel, Endurox, Hammer HEED, Hammer gel, Kona Endurance, Nuun, Recoverite & Succeed caps (S! Caps)

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Due to the increase in the cost of doing business, we will no longer be able to provide our standard 10% discount to local organizations such as GRTC, ODR, GVH, etc. (During the last 4 1/2 years, we have provided over $65,000 in discounts to these organizations.) We WILL continue to provide a 10% discount on shoes to local high school and college cross country, track and indoor track team members. We will also continue to provide active duty service members, as well as military veterans with a 10% discount. As the opportunity arises, we will reinstate local club discounts. Thanks for your understanding!

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