The Rochester & Finger Lakes store for great shoes, apparel & accessories for triathletes, runners & walkers!!!

Free video gait analysis to ensure the correct shoe for you! (585-924-7690).   Be sure - the "wet foot test" shows what your foot looks like when it's wet, not which shoe is right for you! (We provide this service free of charge for customers that are purchasing shoes from our store.)

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Triathlon shorts & tops are in stock! - we have Craft, DeSoto, Pearl Izumi, 2XU, Sugoi & TYR! The largest selection around!

Track & Field spikes are here! (Remeber that high school & college track team members get a 10% discount on regular-priced shoes & clothing!)

Check out the adidas Boston LD & Reebok Bislett distance spikes for 2008 !!!

NEW! - adidas Junpstar & Throwstar for long jump, triple jump, shot & discus!!

SPECIAL! - older Mizuno Tempo sprint, middle distance & distance spikes - ONLY $9.99!!!!!

Mizuno Shot & Discus shoes in stock!!!  Mizuno Osaka 3 distance spike for fast times!

Blazer, Penguin & Steelex replacement spikes & wrenches! (1/8, 3/16 & 1/4-inch)

NEW! - TIFOSI sunglasses now available at Tri RUNNING & WALKING! Select from single lens models, 3-lens sets, poloarized models & light-sensing models that darken with the sun's intensity!!!

Spring is here, but it's still COLD in the mornings! We have a great selection of clothing that will allow you to comfortably run or walk during those chilly spring mornings!

SALE! SAVE $100! - Last 2 pair of Crescent Moon Gold Series Model 9 snowshoes - ONLY $139.95!!! (regular price $239.95)

NEW! Spring arrivals - shorts, T's, capris, tanks & spring jackets!

 Ultimax IronMan coolmax socks only $4/pair!!! - STOCK UP NOW!

NEW! Jox Sox - cotton/poly construction = great comfort & they come with a lifetime warranty against defects!!! (Yea, yea, cotton usually is rotten, but not these! They feel like Belega, but cost $3.50 per pair less!)

adidas Supernova Control 9's - only $45!!! (originally $95)

SAVE! ~ Sugoi cycling shorts on sale! $30/$45 (originally $40/$80)

Pearl Izumi Shine $39! (originally $85) - a great cushy ride! (quantities limited)

Pearl Izumi Pace $49! (originally $95) - cushioned stability! (quantities limited)

Older model racing flats & lightweight trainers - $20!!!!

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  Nordic walking poles & shoes!!!  - Burn 40% more calories than walking without the jarring force of running! Great for cross-training, injury recovery, or for those that just don't want to run. We have 3 different models to choose from! FREE instructional DVD! 

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New Item! - AQUAJOE - Portable & reusable hydration system that allows you to neatly carry your beverage powder with you to mix as needed on long rides or runs!

Wetsuits for sale: Nineteen (Pipeline, Riptide/Tsunami & Frequency), 2XU & DeSoto.  Prices range from $190 to $550. (For wetsuit rentals, see our "services" tab.) NEW for 2008! ...2XU wetsuits & tri apparel!

Just in! ~ 2XU T:0 Team long sleeve wetsuits! "Designed fort he triathlete who requires a wetsuit with added buoyancy & maximum flexibility without the expense!"  Men's & women's-specific models - $249

2XU SC:1 Sleeveless - $219

DeSoto Speed Vest - $128 / Speedtube 5 - $165

Nineteen wetsuits:

Pipeline sleeveless - $190 / Full sleeve - $240

Riptide sleeveless - $275 / Tsunami full sleeve - $390

Frequency (full sleeve only) - $550

adidas adiStar Cushion 6 - great cushioning & improved fit makes this shoe a must for those looking for exceptional cushioning + comfort! (I'm on my 4th pair!)

New! Reebok Kuai Racer! - an exceptional shoe for marathons & faster-paced training!

MIZUNO!!!   - Check out the 2008 models! (Remaining 2007 models on sale!) Wave Rider, Creation, Nirvana, Alchemy, Inspire, Precision, Elixir, Nexus, Ascend & Renegade! Come see why Mizuno is becoming so popular!!!

Come Try! - Reebok Ultra KFS V (maximum cushioning & comfort!), Road Cushion KFS (named "Best Neutral Shoe- Fall 07" by The Running Network!!!) & the Road Plus KFS V.

Reebok Road Cushion KFS - Running Network's "Best Neutral Shoe - Fall '07" This shoe has a roomy toe box/forefoot, with plenty of cushioning under the ball of the foot & the heel! (one wear-tester's comments: "I was surprised by the great fit. The cushioning was very lively, and proved to be quite durable. These are the best Reebok shoes I've ever tried. In fact, they were the best of the batch of shoes I tested.")

 KFS - (Kinetic Fit System) Reebok's new upper construction that incorporates stretch pannels that move with your foot! The result is a comfortable fit from foot strike through toe-off!!!

Fila close out special! All remaining Fila shoes just $20!!!! - (originally $90 - $120) Sanctuary, Testament, Providence & Redemptions - makes a GREAT 2d pair of shoes!

  Etonic Jepara SC 2 - stability + cushioning ...bring on the miles! (Available in wide width for men & women.) This shoe works equally well for runners & walkers.

Also check out the Etonic Praya (neutral cushion) & Minado (stability/motion control - great for orthotic-wearers with a double-layer insole that accomodates various orthotics!)

NEW! Etonic Kendari - a light weight, comfortable, award-winning stability shoe!

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TRAIL SHOES! - Montrail, LaSportiva, Innov-8, Pearl Izumi, adidas, Mizuno, Reebok!!! - better traction for off-road!

SUPERFEET insoles! - We don't just carry the blue & green models; we have black, gray, blue, green, orange & berry! Whatever your arch-type & footwear, there is a Superfeet for you!

 Stretch-EZ...a great new tool for assisting you with stretching!

Heart Rate Monitors by Polar, Timex, Garmin & High Gear!

Know how far & how fast... GARMIN Forerunner 205 & 305!  These new editions are a vast improvment over the original models - you won't lose the signal when running under tree cover! Forerunner 405s will be arriving soon! (They have been on order since January.)

Garmin Cadence Sensor - compatible with Garmin Edge & Forerunner 305

Recovering from an injury? Need some additional support? We carry a full line of both Pro-Tec & Cho-Pat braces, wraps and straps! Great support for the knee, ankle, shin, IT band, achilles, & toes!

2008 Rudy Project Sunglasses! - new models: Zyon, Syluro S-Wide, Sportmask & Sportmask SX, along with Rydon, Rydon II, Syluro, Ekynox SX, Horus & Kerosene! Come check out their superior optics; replacement lens guarantee & 3-year frame warranty!!! "Rudy rocks! Pure and simple." ...Chris McCormack, 2007 IronMan World Champion.

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 Next Test Date May TBA:  Doug Bush, Exercise Physiologist & Certified USAT & USA Cycling coach, will be at the store for VO2 Max /lactate threshold Testing - for more info & to schedule an appointment, please contact Doug at 716-499-2300 or visit  www.endurancefactor.com .   Why not start now and have 2008 be your best season ever? (Doug is one of Joe Friel's Ultrafit coaches! )

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 Moving Comfort ~ Designed for women by women! Sports bras & apparel.

 CW-X athletic bras - extra support without sacrificing comfort! If you don't need proper support & don't care about comfort, you can always pick up something at one of the "big box" discount stores.  You get what you pay for!

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 Upcoming events:

May 5, 2008 - Y-athlon @ Westside Family YMCA, Rochester, NY - 15 minute pool swim; 15 minute indoor spin; 2 mile outdoor run. For more info call 585-247-3501 & ask for Jackie Tumminia or Paul Madau.

May 17, 2008 - CP Rochester 5k Run & Walk, Rochester, NY www.cprochester.org

May 25, 2008 - Bruce Bridgman Memorial Run 5k (& 5k fitness walk + 1 mile fun run/walk), Canandaigua, NY - Entry forms available at the store.

June 8, 2008 - Invest in Youth Family First Federal Credit Union 5k - Eastside YMCA, Penfield, NY - Entry forms available at the store.

July 12-13,2008 - Musselman Triathlon, Geneva, NY http://www.musselmantri.com/ 

2008 Wilson Wet & Wild Triathlon, Wilson, NY http://www.wilsonwetnwildtri.com/

2008 Finger Lakes Triathlon, Canandaigua, NY http://www.fingerlakestriathlon.com/

Sept 6, 2008 - Invest in Youth Victor YMCA 5k - Victor, NY

A great tri resource: http://www.beginnertriathlete.com/

For multi-sport coaching: www.train-this.com

other races listed at http://www.grtconline.org/

Want info about local trails? Check out: www.victorhikingtrails.org 

Check out: http://beyondtheultimate.org/

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  NUTRITION: Accelerade, Accel Gel, Clif Bar products (shot, blocks, bars and electrolyte drink), BioBuilde (now known as MAP), Carb Boom, e-Gel, e-Fuel, Endurox, Hammer HEED, Hammer gel, Kona Endurance, Nuun, Recoverite, Succeed caps, Thermolyte and much more!!!

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Due to the increase in the cost of doing business, we will no longer be able to provide our standard 10% discount to local organizations such as GRTC, RATS, ODR, GVH, VHT, etc. (During the last 3 1/2 years, we have provided over $55,000 in discounts to these organizations.) We WILL continue to provide a 10% discount on shoes to local high school and college cross country, track and indoor track team members. We will also continue to provide active duty service members, as well as military veterans with a 10% discount. As the opportunity arises, we will reinstate local club discounts. Thanks for your understanding!

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